Owen Wilson Fronts EchoPark's Biggest-Ever Car Ad Push
Charlotte – November 06, 2026 -- Used-car retailer EchoPark Automotive is putting Owen Wilson at the center of its largest single-brand marketing investment, with the first spots airing Nov. 8 during Sunday NFL broadcasts in EchoPark markets.
The campaign follows Wilson through the usual frustrations of buying and selling a car until he discovers EchoPark's approach. New store advertising shows him celebrating grand openings with a confetti cannon, all under the brand's "Every Car, Happy Owner" promise.
EchoPark claims lower prices and higher trade-in offers
According to the company, every vehicle goes through a 190-point inspection, more inspection points than leading national competitors. Vehicles are typically priced up to $3,000 below the competition, and offers to buy a shopper's current car can run up to $2,000 higher than competing offers.