EDEKA Fights Frozen Food Myths with T-Rex Installation in Berlin
Hamburg – September 12, 2026 -- German supermarket chain EDEKA has launched a campaign called "Survival of the Frischest" to challenge the common belief that frozen fruit and vegetables are less fresh or healthy than fresh produce.
A five-meter T-Rex made of broccoli appears at Potsdamer Platz
From September 10 to 13, EDEKA installed a roughly five-meter-long, three-meter-high sculpture depicting a prehistoric creature encased in ice at Das Center (formerly Sony Center) in Berlin. The centerpiece is a T-Rex shaped from broccoli, meant to illustrate how shock-freezing preserves produce. Visitors can also sample smoothies made from various frozen fruits and vegetables at an EDEKA food truck on site.