Jalisco Doubles Its Day of the Dead Festival to 12 Towns
Jalisco, Mexico – October 21, 2026 -- From October 24 to November 15, 12 Jalisco municipalities will host more than 350 free Day of the Dead activities as part of the second Festival de las Almas, organized by the state's Tourism Secretariat and State Entertainment Agency.
The festival has doubled in size from six municipalities in 2025. Its theme is "one state, many identities, one shared memory." The program covers the Guadalajara Metropolitan Area, the mountains, the Lake Chapala region, the agave valley, Los Altos, and the coast, and includes altars, exhibitions, parades, tours, and musical performances.
Six new municipalities join the lineup
San Pedro Tlaquepaque, Tequila, Sayula, Mazamitla, Lagos de Moreno, and Cocula are the newcomers. They join Guadalajara, Zapopan, Tlajomulco de Zúñiga, Chapala, Puerto Vallarta, and Zapotlanejo from the first edition.