Gorenje Signs Handball Star Mathias Gidsel as Brand Ambassador
Garching – September 09, 2026 -- Appliance maker Gorenje has announced a new partnership with handball player Mathias Gidsel, unveiled at IFA 2026. The deal ties the European home appliance brand to one of the sport's top current athletes.
Gidsel brings a trophy case built on Olympic and World titles
Gidsel is a three-time IHF World Handball Player of the Year, an Olympic champion, and a multiple World Championship winner. Gorenje frames the partnership around a shared belief that peak performance and personal success start at home, rather than focusing solely on his on-court achievements.
Gorenje's management links the deal to its brand mission
Janko Stern, a member of the Hisense Europe Management Board, said Gidsel represents discipline and authenticity, and that Gorenje aims to ease daily routines so people have the freedom to focus on what matters most.