Sarah Michelle Gellar Fronts Govee's New Nationwide Halloween Lighting Campaign
Los Angeles – October 03, 2026 -- Govee, which it calls the No. 1 brand for household permanent outdoor lights in the U.S., has launched a nationwide Halloween campaign titled "Turn Up the Spooky. Slay Halloween." starring actress Sarah Michelle Gellar.
The campaign's TV commercial shows Govee Outdoor Lights transforming a typical home into a cinematic Halloween setting, using color and lighting effects to build after-dark atmosphere.
Gellar Shares Her Own Approach to Outdoor Decorating
Rather than lighting up an entire exterior, Gellar recommends focusing on one feature, such as a roofline, tree or front facade. "Leaving some areas darker will make the lit areas feel more dramatic," she says.