Indochino's New Campaign Bets on Suits That Last a Whole Weekend
Vancouver – September 15, 2026 -- Indochino has launched Hold the Room, its Fall/Winter 2026 campaign and collection, built around the idea that tailoring should serve an entire season of evenings rather than a single occasion. The made-to-measure menswear brand, which operates showrooms across the US and Canada, is rolling out the collection now both in stores and at indochino.com.
The campaign follows four friends across a single weekend, told in three chapters that move from a rainy afternoon arrival to a formal dinner on the final night.