e.l.f. Turns Miami's Palm Tree Club into Hote.l.f. for Art Basel
Miami – November 06, 2026 -- From Dec. 2 to 6, e.l.f. Brands is taking over the Palm Tree Club & Hotel Miami and renaming it Hote.l.f. for Art Basel Miami, with a mix of beauty, music and entertainment. Palm Tree Crew is the partner on the project. It will be the company's first partnership with a beauty brand.
Invitation-only nights, then a public weekend
The five-day takeover starts with an invitation-only gathering on Wednesday, Dec. 2 and Thursday, Dec. 3. Palm Tree Crew's wider Art Basel programming continues through the weekend, with additional brand partners joining the lineup. The signature nightclub experience will be open to the public on Saturday and Sunday.
A head-to-toe look at three e.l.f. brands
Guests will meet e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair. Featured products include the Halo Glow Body Collection, Suntouchable Whoa Glow SPF 30 and Gloss Mode Treatment Oil.