Jeep

Auburn Hills – October 06, 2026 -- Jeep has been named the Official 4x4 of Moab, Utah, under a new two-year agreement approved by the Moab City Council that ties the brand directly to trail maintenance, local events, and conservation funding in the off-road destination.

The deal formalizes decades of trail history between Jeep and Moab

Jeep vehicles have been tested on Moab's trails for generations, and the city hosts the annual Easter Jeep Safari, run by the Red Rock 4-Wheelers, which draws thousands of off-road enthusiasts each year. Branden Coté, Jeep CEO, said Moab's trails, landscapes, and community have helped define off-road adventure for generations of owners.

New York – September 19, 2026 -- Amerex has launched a Jeep® brand outerwear collection for Fall 2026, bringing jackets and coats for men, women and kids to Macy's, Amazon and Belk in stores and online.

The collection targets everyday adventure, not just off-roading

Designed for changing fall weather, weekend getaways and outdoor activities, the line applies Jeep's rugged design cues to versatile, everyday outerwear rather than technical gear alone.

Amerex CEO frames the launch as a lifestyle expansion

"Today's consumer wants outerwear that can move with them, from everyday life to spontaneous adventures," said Ira Ganger, CEO of Amerex. He added that the Jeep brand's association with freedom and exploration is meant to translate into apparel that feels authentic and relevant to modern routines.