Transamerica Launches 'The Long Game' Ad Campaign With Golfer Zach Johnson
Baltimore – September 22, 2026 -- Transamerica has launched a new advertising campaign called The Long Game, featuring professional golfer Zach Johnson, a two-time major champion and longtime brand ambassador for the company.
The campaign draws on golf's emphasis on patience and long-term discipline
Inspired by the patience, discipline and long-term perspective that define success both on and off the golf course, the campaign is designed to reflect Transamerica's approach to helping people manage their financial lives over time. The company says the effort builds on years of work to simplify and modernize customer experiences across its life insurance and retirement businesses.