ZDF Documentary Exposes the Dark Side of the Matcha Boom
Mainz – September 09, 2026 -- A new ZDF documentary examines how the global matcha craze is driving up prices, causing supply shortages, and fueling a market flooded with fake products. "Matcha – Genuss mit Beigeschmack" ("Matcha – A Bitter Aftertaste") streams on the ZDF platform starting Friday, September 11, 2026, at 8:30 a.m., and airs on ZDF television Sunday, October 13, 2026, at 3:30 p.m.
Reporter Victoria Reichelt travels to Japan for the film, directed by Laura Hohmann, to trace matcha from tea field to social media feed.