Maybelline's AI-Powered Virtual Try-On Tool Lets Shoppers Test Makeup Before Buying
SHERIDAN, WYOMING – April 11, 2026 – Shoppers browsing for lipstick, foundation, or eye makeup can now test dozens of Maybelline products on their own face without touching a tester, reducing the guesswork that leads to costly returns and mismatched shades. Maybelline's Virtual Beauty Studio offers an augmented reality try-on experience accessible directly through its website, covering lip, eye, and face categories across a broad range of shades and product types.
How the virtual try-on works
Users can access the tool through three input methods: a live camera feed, an uploaded personal photo, or a selection from a set of pre-loaded models. Maybelline recommends using the live camera in a well-lit room with existing makeup removed for the most accurate shade rendering. Once a starting point is set, users browse product categories and select items to layer onto their image in real time.