Midea Debuts AI Voice-Controlled AC and FC Barcelona Tie-Up at IFA 2026
Berlin – September 09, 2026 -- Midea unveiled a new AI voice-controlled air conditioner and a broader AI-powered home ecosystem at IFA 2026 in Berlin, alongside a newly announced five-year partnership with FC Barcelona.
Midea's AI Agent lets appliances respond to natural spoken commands
The centerpiece of Midea's booth was SMART MASTER, a showcase for the company's AI Agent, which allows more natural interaction with household appliances. A companion Midea Robot extends AI into physical tasks including cooking, cleaning, laundry and whole-home control. Cliff Liang, General Manager of Enterprise Commercial for the China Region at Microsoft, appeared at the event to discuss the next phase of AI alongside Midea.