Pepsi

Purchase, N.Y. – October 05, 2026 -- Pepsi is marking the New York Knicks' championship season with limited-edition cans and bottles that give fans a shot at winning game tickets. The "Champions Deserve Pepsi" campaign launched October 5, ahead of the Knicks' 2026–27 season tip-off at Madison Square Garden.

Limited-edition 16 oz Pepsi x Knicks Championship cans, along with 20 oz Pepsi and Pepsi Zero Sugar x Knicks bottles, are now on shelves at participating retailers across the Tri-State region. Shoppers can scan a QR code at point of sale for a chance to win tickets to a Knicks game inside The Garden.

Purchase, N.Y. – September 18, 2026 -- Pepsi is marking the Buffalo Bills' first regular-season home game at the new Highmark Stadium with a free fan tailgate and thousands of limited-edition commemorative cans, the company announced.

The celebration lands on the Bills' season opener at their new venue

On September 17, Pepsi will host a free "Tailgating Deserves Pepsi" event outside Highmark Stadium, offering ice-cold Pepsi, gameday food from Wegmans, premium giveaways and a meet-and-greet with a Bills legend.

The cans carry Josh Allen's signature and the team's rallying cry

Each limited-edition can features exclusive Pepsi and Buffalo Bills artwork, Josh Allen's printed signature, and Bills Mafia's "BILLIEVE" slogan. Fans can grab one at the tailgate or as they exit the stadium after the game, while supplies last.