Pepsi and Off Season Shrink the NFL Puffer to Fit a Can
Purchase, N.Y. – October 15, 2026 -- Pepsi cans now have their own gameday outfit: a miniature NFL puffer jacket sized for a 12-ounce can, designed to keep the soda cold and hands comfortable at the tailgate, in the stadium or at a home watch party.
The jackets come from the first collaboration between Pepsi and Off Season, the sports-fashion brand founded by Kristin Juszczyk and Emma Grede. Off Season shrank its viral NFL puffer to fit the can.