SMART MASTER

Berlin – September 09, 2026 -- Former FC Barcelona captain Carles Puyol appeared at Midea's booth at IFA 2026 in Berlin, marking a public milestone in the five-year partnership between Midea and FC Barcelona.

Puyol joined Lewis Fu, president of Midea International, to present a personalized FC Barcelona jersey before touring the area dedicated to the Midea SMART MASTER and FC Barcelona collaboration.

Puyol recalls handing the captain's armband to Éric Abidal in 2011

During the appearance, Puyol recounted passing the captain's armband to Éric Abidal and inviting him to lift the UEFA Champions League trophy in 2011. He described leadership as valuing teammates, leading by example, and maintaining high standards until the final whistle.

Berlin – September 4, 2026 -- Midea introduced SMART MASTER, an AI-powered home ecosystem, at IFA 2026 in Berlin, alongside a live demo of its Midea Robot performing kitchen and household tasks.

The AI Agent responds in under half a second across 140 languages

SMART MASTER's core feature, the AI Agent, offers an 8-metre voice-recognition range and a 0.4-second response time. Voice access is built into Midea appliances, with additional entry points through in-car systems and other connected devices.

Four specialized agents manage daily routines at home

Comfort Agent adjusts air conditioning, humidity and laundry settings when someone arrives home. Health Agent suggests meals based on refrigerator contents and coordinates kitchen appliances at dinnertime. Efficiency Agent tracks household energy use, while Service Agent diagnoses appliance issues and offers real-time video support for maintenance.