SMART MASTER

Berlin – September 09, 2026 -- Former FC Barcelona captain Carles Puyol appeared at Midea's booth at IFA 2026 in Berlin, marking a public milestone in the five-year partnership between Midea and FC Barcelona.

Puyol joined Lewis Fu, president of Midea International, to present a personalized FC Barcelona jersey before touring the area dedicated to the Midea SMART MASTER and FC Barcelona collaboration.

Puyol recalls handing the captain's armband to Éric Abidal in 2011

During the appearance, Puyol recounted passing the captain's armband to Éric Abidal and inviting him to lift the UEFA Champions League trophy in 2011. He described leadership as valuing teammates, leading by example, and maintaining high standards until the final whistle.

Berlin – September 7, 2026 -- Midea used IFA 2026 to showcase a new lineup of AI-driven home appliances under its "Simply Ideal" vision, alongside a freshly announced five-year partnership with FC Barcelona.

Midea's AI agent aims to simplify daily home tasks

The company's new SMART MASTER system anchors an AI-based home ecosystem, letting users interact with appliances in a more natural way. A companion Midea Robot extends that intelligence into physical tasks like cooking, cleaning, laundry and overall home management. A separate AI ECOMASTER tool coordinates connected devices and energy use, adapting to household habits over time.

Berlin -- September 7, 2026 -- Midea put its SMART MASTER platform front and center at IFA 2026, showcasing an AI-driven home ecosystem built around voice interaction and a prototype household robot.

The AI agent responds in under half a second

SMART MASTER's core AI agent supports 140 languages, recognizes voice commands from up to 8 meters away, and replies within 0.4 seconds. Voice control is built into major appliances and extends to in-vehicle systems and other connected devices.

Four agents split household duties throughout the day

Comfort Agent adjusts the air conditioner and humidifier and manages laundry when residents arrive home. Health Agent suggests dinner recipes based on ingredients already in the fridge and coordinates kitchen appliances accordingly. Efficiency Agent helps households manage energy consumption, while Service Agent diagnoses appliance issues and offers real-time video support and maintenance alerts.

Berlin – September 4, 2026 -- Midea introduced SMART MASTER, an AI-powered home ecosystem, at IFA 2026 in Berlin, alongside a live demo of its Midea Robot performing kitchen and household tasks.

The AI Agent responds in under half a second across 140 languages

SMART MASTER's core feature, the AI Agent, offers an 8-metre voice-recognition range and a 0.4-second response time. Voice access is built into Midea appliances, with additional entry points through in-car systems and other connected devices.

Four specialized agents manage daily routines at home

Comfort Agent adjusts air conditioning, humidity and laundry settings when someone arrives home. Health Agent suggests meals based on refrigerator contents and coordinates kitchen appliances at dinnertime. Efficiency Agent tracks household energy use, while Service Agent diagnoses appliance issues and offers real-time video support for maintenance.