2027 Subaru Impreza Gets $2,000 Price Cut, Starts at $24,595
Camden, N.J. – September 24, 2026 -- Subaru of America has announced the 2027 Impreza will start at $24,595 MSRP, a $2,000 drop from the outgoing model's entry price when it arrives at retailers late this year.
The automaker says the new pricing makes the Impreza the most affordable all-wheel-drive compact vehicle on sale in the U.S.
The base trim gets a lower price without losing key features
The 2027 base model comes standard with a 2.5-liter, 180-horsepower SUBARU BOXER engine, dark gray 17-inch alloy wheels, EyeSight Driver Assist Technology, and Keyless Access with Push-Button Start. It also includes Apple CarPlay and Android Auto compatibility, dual 7.0-inch touchscreens, dual-zone automatic climate control, and USB-A and USB-C charging ports.
EyeSight now includes Pre-Collision Braking, Lane Departure and Sway Warning, Lane Keep Assist, and Advanced Adaptive Cruise Control with Lane Centering.