TENA

Philadelphia – October 09, 2026 -- For every block the Philadelphia 76ers make this season, TENA will donate up to $25,000 worth of incontinence products to a local community organization in the Philadelphia region.

TENA becomes a Proud Partner of the 76ers

TENA, an incontinence care brand, has been named a Proud Partner of the Philadelphia 76ers. As Presenting Partner of its "Blocking the Stigma" campaign, the brand will reach fans through in-arena visibility, digital engagement, social activation and community impact.

The campaign targets men's bladder health

The initiative is aimed at bringing attention to men's health. According to a 2025 TENA study, 1 in 4 men over 40 will experience drips and dribbles in their lifetime, said Thiago Icassati, Vice President Personal Care for Essity North America.

Philadelphia – September 23, 2026 -- Incontinence care company TENA has released expert answers to the most common AI-generated questions women ask about pelvic floor health, aiming to counter misinformation found through chatbot searches.

The brand, part of global hygiene company Essity, compiled top prompts women type into AI tools about aging and pelvic health, then had 3D movement specialist Zarina Del Mar respond with evidence-based guidance.

Strengthening the pelvic floor requires more than endless Kegels, Del Mar says

Del Mar explains that a healthy pelvic floor needs to be both strong and responsive, contracting when the body needs support and relaxing when it doesn't. She recommends focusing on breath, pelvic floor, deep core, and movement working together rather than isolating visible abdominal muscles.