Toyota's NFL Campaign Offers Super Bowl Trips and Free Sweepstakes
Plano, Texas – October 11, 2026 -- Football fans can play along with NBC's "Sunday Night Football" this season for a chance to win a trip to Super Bowl LXI in Los Angeles, a Toyota vehicle of their choice during Toyotathon, or tickets to any 2027 NFL regular season game. The free-to-play prizes are part of Toyota Motor North America's new season-long NFL campaign, launched as the Official Automotive Partner of the NFL.
Two new ads feature Purdy, Love and Manning
The campaign includes two spots. In "The Game Won't Stop," Team Toyota athletes Eli Manning and Brock Purdy join young NFL FLAG athletes for a flag game that continues from day into night, lit by Toyota vehicles. In "Let It Shine," Jordan Love drives to an NFL FLAG clinic as memories from his own path unfold beside him, and he ends by encouraging a young player to "light 'em up."