Sony's New ULT TOWER Speakers Bring Club-Level Bass to Backyard Parties
San Diego – September 07, 2026 -- Sony Electronics is launching three new party speakers in its ULT POWER SOUND series -- ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 -- built with deep bass and DJ-ready features for everything from backyard parties to karaoke nights.
The lineup arrives in September 2026, with the ULT TOWER MAX priced at $1,499.99 USD, the ULT TOWER 7 at $649.99 USD, and the ULT TOWER 5 at $449.99 USD. Canadian pricing runs from $599.99 to $2,099 CAD. All three will be sold at Sony.com, Best Buy, Amazon, and other authorized retailers.
Hip-hop producers helped tune the sound
Sony co-developed the speakers with Grammy-nominated producer Dot Da Genius, drummer and producer Daru Jones, DJ and producer Dready, and audio engineer Dennis "ROC.am" Jones. Their feedback shaped the tuning toward deeper low frequencies, stronger impact, and clearer vocals.