Khloé Kardashian's Fragrance Line Hits Sephora Shelves in the US and Canada
New York -- September 14, 2026 -- Khloé Kardashian's fragrance portfolio officially launched at Sephora on September 14, 2026, bringing her three scents to 1,300 Sephora US and Sephora Kohl's doors nationwide. The rollout, done in partnership with Luxe Brands, also makes Sephora the exclusive Canadian retailer for the collection.
Three scents anchor the retail debut
The lineup includes XO Khloé, Almost Always, and the newly launched XO BLUE. All three are now available both on Sephora.com and in physical stores starting September 14, 2026.
The US launch is a springboard for global expansion
Luxe Brands and Kardashian are using the North American rollout to set up further expansion into Mexico, Brazil, India, and markets across Asia. The strategy leans on Sephora's retail visibility to gauge consumer demand before scaling internationally.