Memphis – September 15, 2026 -- Trua MidSouth, a new senior living locator service, has launched in Memphis to offer families free guidance when finding care options for aging or disabled loved ones. The service is led by Memphis native Heather Barrow Bryant and operates under the Trua Senior Living Locators network.
A family crisis in 2017 sparked the idea for the service
Bryant's special needs brother sustained a spinal cord injury in November 2017, leaving her family to navigate rehabilitation and care decisions with little outside support. In January 2021, her father suffered a similar injury, forcing the family through the same difficult process a second time.
"Those experiences opened my eyes to just how overwhelming and isolating this process can be for a family," Bryant said. She described wanting to become the resource her own family lacked during those emotional decisions.
Bryant left a supply chain career to start the business in May 2026
Bryant established MidSouth Senior Solutions, LLC in May 2026 after leaving a corporate supply chain career. She was later introduced to Trua Senior Living Locators and connected her personal mission to the company's service model.
The locator service costs families nothing
Trua MidSouth uses technology, vetting protocols and personal guidance to match seniors with living options based on physical, emotional, financial and spiritual needs. The locator services are provided at no cost to seniors and their families.
Bryant is active in several local aging and community organizations
She holds memberships in the Professional Network on Aging in the MidSouth, the Rotary Club of Memphis, 901 Networking, and the Alzheimer's Association, among other local volunteer groups.
Families or professionals seeking senior living guidance can reach Trua MidSouth by phone at 901-233-2398.