Memphis Native Launches Free Senior Living Guidance Service for Local Families
Memphis – September 15, 2026 -- Trua MidSouth, a new senior living locator service, has launched in Memphis to offer families free guidance when finding care options for aging or disabled loved ones. The service is led by Memphis native Heather Barrow Bryant and operates under the Trua Senior Living Locators network.
A family crisis in 2017 sparked the idea for the service
Bryant's special needs brother sustained a spinal cord injury in November 2017, leaving her family to navigate rehabilitation and care decisions with little outside support. In January 2021, her father suffered a similar injury, forcing the family through the same difficult process a second time.
"Those experiences opened my eyes to just how overwhelming and isolating this process can be for a family," Bryant said. She described wanting to become the resource her own family lacked during those emotional decisions.