Katy, Texas – November 10, 2026 -- Academy Sports + Outdoors will give bonus cards worth $20 to $500 to the first 100 customers in line at each of its stores on Black Friday, November 27, as the retailer rolls out its 2026 holiday gift lineup and a 5% price-beat guarantee.
Line-Up to Win returns on Black Friday
The bonus cards can be used toward in-store holiday shopping from November 27 through November 29. The giveaway runs at all Academy locations under the retailer's Line-Up to Win activation.
The gift list spans footwear, e-bikes and fishing gear
Academy's holiday assortment includes:
- Turtlebox rugged, waterproof speakers
- The Huffy L8TR Moto Style E-Bike, with 16-inch mag wheels for kids
- Centr | HYROX Official Competition Equipment
- META AI
- The HOKA M Arahi 9 running shoe
- Burlebo footwear collaborations with Crocs and HEYDUDE
- The Caldwell Claycopter Surface to Air Launcher
- ChicknLegs novelty-print running shorts
- Portable power for devices
- Coike lures with a storage case
Matt McCabe, Academy's Executive Vice President and Chief Merchandising Officer, said the best gifts inspire experiences that "last far beyond Christmas morning."
A 5% price beat and rewards perks cut the cost
Academy's best price guarantee beats eligible competitor prices by 5%. MyAcademy Rewards members and myAcademy Rewards Credit Card holders can also get cash back rewards, exclusive offers and free shipping.
Seasonal sales run from October 25 to December 25
- Discover Gifts You Want to Give at Academy: October 25 to November 18
- Black Friday Starts Now: November 19 to November 25
- Black Friday Doorbusters: November 26 to November 28
- Cyber Week: November 29 to December 6
- Last-Minute Holiday Shopping, with same-day delivery and last-minute gift options: December 17 to December 25
An app-based advent calendar starts December 1
Academy's "25 Days of Fun" is available exclusively to myAcademy Rewards members in the Academy app. Through Christmas Day, members unlock a new surprise each day, including 24-hour app-exclusive promotions and interactive activities. Daily features range from voting to name Academy's holiday gingerbread mascot to trying a new shareable wishlist feature. A new gingerbread mascot figure unlocks each day, like a virtual advent calendar.
The retailer is also launching a "Fun Is the Best Toy" campaign. It covers items from basketballs and running shoes to fishing gear, kayaks and backyard favorites, and encourages families to put down their phones and play outside together.