Academy Sports + Outdoors

Katy, Texas – October 21, 2026 -- Fitness racers in Tampa, Dallas, Nashville, Atlanta and Houston will find Academy Sports + Outdoors at their HYROX events, as the retailer becomes an Official Partner of HYROX North America in a multiyear deal that begins in 2026.

Academy will activate in five National Tour cities

The retailer will engage athletes and local communities at the HYROX National Tour stops in those five cities. Academy says the activations are designed to complement its in-store fitness gear, footwear and supplements, and are aimed at everyone from first-time HYROX racers to seasoned competitors.

Houston gets a title sponsor in spring 2027

The partnership culminates in Academy's Title Sponsorship of HYROX Houston, which comes to the city in spring 2027. Before the races, Academy plans to host local events to build community around the competition.

Katy, Texas – September 21, 2026 -- Academy Sports + Outdoors is running a monthlong "Brooks Month" promotion from September 21 through October 18, spotlighting the Brooks performance running brand across its stores and online.

Shoppers can choose from more than 50 Brooks footwear styles

The lineup includes popular models like the Glycerin 23, Ghost 18 and Adrenaline GTS 25, alongside new arrivals in footwear, apparel and accessories designed for runners at every level.

A Houston community run kicked off the celebration on September 19

Academy and Brooks partnered with Loose Lace Run Club to host "Roll Call," an event in Houston -- Academy's hometown -- where runners tried Brooks products and connected with the local running community.

Katy, Texas – September 17, 2026 -- Academy Sports + Outdoors is running a five-week workwear sale from September 13 to October 17, offering weekly discounts on brands including Ariat, Wolverine, Skechers, Carhartt, Justin Boots and CAT, both in-store and on Academy.com.

Week one cuts $20 off select Ariat styles

The promotion runs September 13-19 on Ariat work and Western footwear. Academy's own Brazos work boot brand is discounted throughout all five weeks.

Wolverine gets its turn September 20-26

Shoppers can save $20 on select Wolverine work boots and apparel during week two.

Skechers and Carhartt share the spotlight in week three

From September 27 to October 3, customers get 25% off the entire Skechers workwear assortment plus $25 off select Carhartt styles.