Sports News

Montvale, N.J. – September 15, 2026 -- Sharp Home Electronics Company of America (SHCA) is joining the Carvana PPA Tour as Official Kitchen Appliance Sponsor for two stops this fall: the Veolia Arizona Open in Mesa, Arizona, from September 14–20, and the Rate Las Vegas Open in Las Vegas, Nevada, from September 28–October 4.

Sharp builds a working kitchen inside pickleball's 'kitchen'

Starting Thursday, October 1, at the Las Vegas event, Sharp will convert the sport's non-volley zone — nicknamed "the kitchen" — into a fully functional Sharp kitchen through an activation called "Sharp In the Kitchen." Fans can watch live cooking demos, play interactive games, meet players and check out Sharp's appliance lineup, including the Celerity High-Speed Oven and Smart Microwave Drawer Oven. A courtside Sharp refrigerator will also let athletes refuel during matches.

Denver – September 15, 2026 -- As fall sports and back-to-school activities ramp up, the U.S. Center for SafeSport is pushing parents and coaches to revisit free abuse prevention resources aimed at protecting young athletes.

SafeSport maintains a searchable database of banned individuals

The Center's Centralized Disciplinary Database (CDD) lists people banned or restricted from participating in sport within the U.S. Olympic and Paralympic Movement. The database is updated in real time and free for anyone to search, with guidance available on what to do if a familiar name appears on the list.

Clermont, KY – September 15, 2026 -- Jim Beam is rewarding fans every time an NFL kicker clangs a field goal off the goalpost, launching a season-long sweepstakes tied to the sound known as the "doink."

The "Hit the Beam" campaign debuts today ahead of the NFL season kickoff game, with a spot featuring comedian Ben Marshall coaching former NFL kicker Kai Forbath on how to intentionally miss and hit the upright instead of clearing it.

Every missed kick becomes a chance to win an 85-inch TV

Throughout the regular season, each time a kick strikes the goalpost, fans get an entry into a weekly drawing for an 85-inch television, with up to five TVs given away per week. Winners are chosen at random based on how many doinks occur that week; if no kicks hit the post, entries roll over to the following week.

Purchase, N.Y. – September 14, 2026 -- Pepsi is offering fans a free 12-pack of Pepsi Zero Sugar through September 14 as it launches its 26th season of NFL partnership with a new ad campaign starring Pro Football Hall of Famer Jerome Bettis and Minnesota Vikings receiver Justin Jefferson.

The free 12-pack offer runs through September 14 while supplies last.

Starting September 9, fans in the United States can redeem a digital offer for one free 12-pack of Pepsi Zero Sugar 12 oz cans at participating retailers. The promotion ends the earlier of September 14 or when 5,000 redemptions are reached. Tax and deposit are not included.

New York – September 14, 2026 -- Jameson Irish Whiskey, the Official Spirits Sponsor of the NFL, has launched America's Biggest Round, a nationwide program offering up to $5 million in bar tabs for football fans this season.

New York – September 12, 2026 -- The Farmer's Dog has signed a multi-year deal to become the NFL's first-ever Official Pet Food Partner, launching a campaign starring New York Giants running back Cam Skattebo and his senior rescue dog, Duke.

The campaign follows a running back and his rescue dog through everyday life

The launch spot shows Skattebo and Duke, longtime customers of The Farmer's Dog, through early mornings, long drives, and recovery routines that predate his NFL career. The ad also features his Dachshund puppies, Cheech and Daizy.

"I've had Duke for every high and every low. He's been my teammate long before football became my career," Skattebo said, adding that he started feeding Duke The Farmer's Dog to give him as many healthy years as possible.

New York – September 11, 2026 -- Suunto has launched the Run 2, a running watch weighing 35 grams that starts at $349, with pre-orders opening today and global availability the same day.

The watch adds a brighter screen and longer battery life than its predecessor

The Run 2 features a 1.32-inch AMOLED display reaching 2,000 nits, three times brighter than the original Suunto Run, designed to stay readable in direct sunlight. Battery capacity increases by 29 percent over the prior model, giving roughly 10 days of everyday use or up to 24 hours with dual-band GNSS tracking active. At 11.7mm thick, the watch body includes a stainless steel bezel, Gorilla Glass and 5 ATM water resistance.

Milwaukee – September 11, 2026 -- Treasure Cave cheese has been named the Official Cheese of the Buffalo Bills, bringing blue cheese samples, photo activations and stadium food to select home games at Highmark Stadium this season.

The brand kicks off with the Sept. 17 home opener against the Detroit Lions

Fans can visit the Treasure Cave activation in the Pregame Plaza, located within the secure perimeter between Gates C and D. There, Bills Mafia can sample the brand's blue cheese dip and spread, pose inside the oversized "Don't Fumble the Crumble" tub filled with foam blue cheese crumbles, and compete in a tailgate-style game called "Flip the Tub."

Shenyang – September 11, 2026 -- About 22,000 runners from China and abroad took to the streets of Shenyang, capital of Liaoning province in northeast China, for the 2026 Shenyang Marathon, organized by Shengjing Bank Shenyang.

The race, held on the morning of September 6, started from the Shenyang Olympic Sports Center and split into two distances: 10,000 runners tackled the full marathon while 12,000 competed in the half marathon.

A Kenyan runner topped the men's full marathon field

An Ethiopian runner won the women's full marathon title. In the half marathon, Chinese runners Zhang Xiaorui and Zhao Na took the men's and women's titles respectively.

Thirty certified first-aid runners paced vulnerable participants

Organizers deployed 30 runners holding first-aid credentials to accompany older competitors, visually impaired runners and wheelchair athletes throughout the course.

Shenyang – September 11, 2026 -- The Shengjing Bank Shenyang Marathon 2026 drew roughly 22,000 runners from China and abroad on Sunday, September 6, cementing the northeastern Chinese city's status as a rising international racing destination.

Runners set off early that morning from the Shenyang Olympic Sports Center, with 10,000 competing in the full marathon and 12,000 in the half marathon.

A Kenyan runner claims the men's full marathon title

A Kenyan athlete won the men's full marathon, while an Ethiopian runner took first place in the women's full marathon. In the half marathon, Chinese runners Zhang Xiaorui and Zhao Na won the men's and women's titles respectively.

Thirty first-aid certified runners escort vulnerable participants

Organizers deployed 30 runners holding first-aid certificates to accompany elderly participants, visually impaired runners and wheelchair users throughout the course.