Milwaukee – September 11, 2026 -- Treasure Cave cheese has been named the Official Cheese of the Buffalo Bills, bringing blue cheese samples, photo activations and stadium food to select home games at Highmark Stadium this season.
The brand kicks off with the Sept. 17 home opener against the Detroit Lions
Fans can visit the Treasure Cave activation in the Pregame Plaza, located within the secure perimeter between Gates C and D. There, Bills Mafia can sample the brand's blue cheese dip and spread, pose inside the oversized "Don't Fumble the Crumble" tub filled with foam blue cheese crumbles, and compete in a tailgate-style game called "Flip the Tub."
Blue cheese dip becomes a stadium staple alongside western New York classics
Inside Highmark Stadium, Treasure Cave blue cheese will serve as the core ingredient in a house-made dip sold throughout the venue, paired with regional favorites including chicken wings, chicken finger subs and pizza.
Two more marquee games get the Treasure Cave treatment
The activation returns for the Salute to Service matchup against the Miami Dolphins on Sunday, Nov. 22, and for the Bills' first-ever Thanksgiving home game against the Kansas City Chiefs on Thursday, Nov. 26. Both activations open three hours before kickoff.
A ticket giveaway launches the week of Sept. 13
The Bills will debut "Treasure Cave Ticket Tuesday," giving away two tickets to every home game through the team's social media channels.
"The Bills Mafia bring unmatched energy and pride to every game, and we wanted to create experiences that are just as memorable," said Samina Kirchen, Treasure Cave cheese brand manager.
Treasure Cave products are sold locally at Wegmans Food Markets, Tops Friendly Markets and Price Rite, as well as grocery retailers nationwide.