Sports & Outdoor

Shenyang Marathon Draws 22,000 Runners With Kenyan, Ethiopian Winners

Shenyang – September 10, 2026 -- The Shengjing Bank Shenyang Marathon 2026 kicked off Sunday morning, drawing around 22,000 running enthusiasts from China and abroad to the northeastern Chinese city.

Full and half marathon fields split evenly across distances

The full marathon drew 10,000 runners while the half marathon attracted 12,000, with both races starting from the Shenyang Olympic Sports Center early on September 6.

Kenyan and Ethiopian runners top the full marathon podium

A Kenyan runner won the men's full marathon title, while an Ethiopian runner claimed the women's crown. In the half marathon, Chinese runners Zhang Xiaorui and Zhao Na won the men's and women's titles respectively.

evolve and ELITEWHEELS Showcase High-Performance Bikes at Italian Bike Festival 2026

Misano – September 10, 2026 -- Cycling brands evolve and ELITEWHEELS presented their latest high-performance bike and wheel developments at the Italian Bike Festival (IBF) 2026, held September 4-6 at the Misano World Circuit.

The two brands welcomed cyclists, media, industry professionals and enthusiasts at Stand W3, where product innovation met professional racing experience.

evolve highlights its CIMA Road and CIMA GR Gravel platforms

evolve showcased newest developments in its data-driven approach to weight, stiffness, aerodynamics and handling. The brand continues expanding its lineup with race-ready engineering, including the CIMA Road and CIMA GR Gravel platforms, while preparing further developments in additional categories.

evolve and ELITEWHEELS Debut Data-Driven Bike Tech at Italian Bike Festival

Misano – September 09, 2026 -- Cycling brands evolve and ELITEWHEELS showcased new performance-focused bikes and carbon wheel systems at the Italian Bike Festival (IBF) 2026, held September 4-6 at the Misano World Circuit.

The two brands shared booth W3, drawing riders, media, retailers and fans throughout the event.

evolve pushes data-driven frame design across road and gravel lines

evolve presented updates to its CIMA road bike range and CIMA GR gravel line, built around measurable performance metrics covering weight, stiffness, aerodynamics and handling. The brand is preparing further product development in additional categories for upcoming seasons.

Barcelona Legend Puyol Joins Midea at IFA 2026 to Showcase Smart Home Tech

Berlin – September 09, 2026 -- Former FC Barcelona captain Carles Puyol appeared at Midea's booth at IFA 2026 in Berlin, marking a public milestone in the five-year partnership between Midea and FC Barcelona.

Puyol joined Lewis Fu, president of Midea International, to present a personalized FC Barcelona jersey before touring the area dedicated to the Midea SMART MASTER and FC Barcelona collaboration.

Puyol recalls handing the captain's armband to Éric Abidal in 2011

During the appearance, Puyol recounted passing the captain's armband to Éric Abidal and inviting him to lift the UEFA Champions League trophy in 2011. He described leadership as valuing teammates, leading by example, and maintaining high standards until the final whistle.

Gorenje Signs Handball Star Mathias Gidsel as Brand Ambassador

Garching – September 09, 2026 -- Appliance maker Gorenje has announced a new partnership with handball player Mathias Gidsel, unveiled at IFA 2026. The deal ties the European home appliance brand to one of the sport's top current athletes.

Gidsel brings a trophy case built on Olympic and World titles

Gidsel is a three-time IHF World Handball Player of the Year, an Olympic champion, and a multiple World Championship winner. Gorenje frames the partnership around a shared belief that peak performance and personal success start at home, rather than focusing solely on his on-court achievements.

Gorenje's management links the deal to its brand mission

Janko Stern, a member of the Hisense Europe Management Board, said Gidsel represents discipline and authenticity, and that Gorenje aims to ease daily routines so people have the freedom to focus on what matters most.

Hyundai Becomes Official Car Partner of the UEFA Champions League

Offenbach, Germany – September 09, 2026 -- Hyundai Motor Company has signed a multi-year deal to become the Official Automotive Partner of the UEFA Champions League, starting with the 2026/27 season and running through the end of 2030/31.

The deal extends nearly 30 years of Hyundai's football sponsorships

Hyundai has backed football at major international tournaments and clubs for almost three decades. This agreement, struck with UC3 -- UEFA's joint venture with European football clubs -- moves that commitment to the top tier of European club competition.

"Football has been part of Hyundai for almost 30 years," said José Muñoz, President and CEO of Hyundai Motor Company. "The UEFA Champions League is the best club football in the world, played every week in front of the most passionate fans in Europe." Muñoz, who is from Madrid, said the partnership follows Hyundai's involvement at this summer's World Cup.

Ex-Enduro Champion Bellino Returns to Off-Road with Segway Side-by-Side

Paris – September 09, 2026 -- French enduro champion Mathias Bellino is starting a new off-road chapter with a Super Villain SX20T side-by-side vehicle provided by Segway Powersports.

Bellino built his career on world titles before a career-ending crash

Bellino won the Enduro Junior World Championship in 2012 and the Enduro E3 World Championship in 2015. He was also part of French teams that won the ISDE Junior World Trophy three consecutive years, from 2011 to 2013. He began riding motorcycles at age four before moving through motocross into elite enduro racing.

In August 2018, during his first cross-country rally, the Desafío Ruta 40 in Argentina, Bellino crashed and suffered serious spinal injuries. He had been working toward competing in the Dakar Rally at the time. The accident ended his professional racing career.

French Enduro Champion Bellino Returns to Off-Road with Segway Side-by-Side

Paris – September 09, 2026 -- French enduro champion Mathias Bellino is opening a new chapter in his off-road career with support from Segway Powersports, which has provided him with a Super Villain SX20T side-by-side vehicle.

Bellino built a decorated career before a 2018 crash ended professional racing

Bellino won the Enduro Junior World Championship in 2012 and the Enduro E3 World Championship in 2015. He was also part of French teams that won the ISDE Junior World Trophy three consecutive years, from 2011 to 2013. Raised in a family passionate about motorcycles, he started riding at age four before moving through motocross into elite enduro competition.

In August 2018, during his first cross-country rally, the Desafío Ruta 40 in Argentina, Bellino crashed and suffered severe spinal injuries while working toward his goal of competing in the Rallye Dakar. The accident ended his career as a professional racer.

DeerRun Turns Solo Treadmills Into Team Sport at IFA Berlin

Berlin – – September 09, 2026 -- DeerRun is using IFA Berlin 2026 to show how home treadmills can double as social workout arenas, letting users race friends worldwide through its PitPat platform. The exhibit runs through September 8 at Messe Berlin, Hall 12, Booth 141.

Connected equipment turns exercise into a shared race

Compatible DeerRun machines link to PitPat, a platform that overlays virtual routes, leaderboards and challenges onto real-world movement. At the booth, a 30-minute team relay pits "Team World" against "Team Berlin," with each side's combined distance tracked live on screen.

Germany Beats Japan 74:58 at Women's Basketball World Cup in Berlin

Berlin – September 09, 2026 -- Germany's women's basketball team defeated Japan 74:58 in a sold-out Max-Schmeling-Halle, securing its first win of the World Cup after an opening loss to Spain. The victory sets up a decisive final group match against Mali on Monday at 5:20 p.m., broadcast live on MagentaSport.

Forward Nyara Sabally, who grew up in Berlin and trained in the same arena, scored 18 points. "It was really cool, the arena is loud," she said, adding that the team was "logged in" from the start of the game.

Frieda Bühner scores 19 points to earn MVP honors

Bühner led all German scorers with 19 points and was named player of the match. She said the team shook off frustration from the Spain loss overnight and "woke up this morning with a clear head," crediting improved ball movement and interior play for opening up scoring chances.