Madison – November 10, 2026 -- Wisconsin drivers can now meet Badger student-athletes at Mr. Splash Car Wash locations, after the express car wash chain signed a multi-year agreement with Badger Sports Properties to become a Proud Partner of Wisconsin Athletics.
UW Takeover Days put players in the car wash
The deal includes NIL opportunities with student-athletes. Badger athletes will visit Mr. Splash sites through a series of UW Takeover Days, giving customers a chance to meet their favorite players while getting their cars washed.
Mr. Splash will also have an in-game presence at Badgers events throughout the academic year. The company will produce a digital video series featuring Wisconsin athletes as well.
First event drew the nine-time NCAA champions
The first UW Takeover Day took place Sunday, Nov. 8, at the East Washington Avenue location in Madison. Members of the nine-time NCAA Champion Women's Hockey Team joined Bucky Badger for free, family-friendly activities. These included a photo station with players and the championship trophy, an autograph signing and a drawing for six months of free unlimited car washes.
Mr. Splash also donated $500 to the Madison Patriots Hockey Club to support its girls' hockey program, the Madison Dragons.
"We're more than just a car wash," said CEO Jeff Joos, who described the partnership as a way to strengthen community ties, support student-athletes and keep investing locally.
Eighth Wisconsin location opened this year
The East Washington Avenue site opened this year. It is the company's second in Madison and its eighth across southern Wisconsin. Mr. Splash operates in Madison, Sun Prairie, Stoughton, Janesville and Beloit.
Every location offers free vacuums and prep stations. Washes come in tiers to fit different budgets, and an unlimited membership for one monthly fee works at all eight sites.
Wisconsin Athletics joins a local partner roster
Wisconsin Athletics joins the Madison Mallards and Night Mares, the Beloit Sky Carp and YMCA youth sports among Mr. Splash's partners. Joos said every location is staffed by people who live in the communities it serves.
Fans can follow the partnership on Instagram at @mrsplashcarwash_.