Mr. Splash Car Wash Brings Badger Athletes to Wisconsin Wash Bays
Madison – November 10, 2026 -- Wisconsin drivers can now meet Badger student-athletes at Mr. Splash Car Wash locations, after the express car wash chain signed a multi-year agreement with Badger Sports Properties to become a Proud Partner of Wisconsin Athletics.
UW Takeover Days put players in the car wash
The deal includes NIL opportunities with student-athletes. Badger athletes will visit Mr. Splash sites through a series of UW Takeover Days, giving customers a chance to meet their favorite players while getting their cars washed.
Mr. Splash will also have an in-game presence at Badgers events throughout the academic year. The company will produce a digital video series featuring Wisconsin athletes as well.