With the start of FIBO 2023, it will once again become clear how fascinating and diverse the fitness industry is. But which trends and strategies are important for sustainable success? It is almost impossible to list all the factors here, so we will take a closer look at just two aspects.
As the world around us shifts its focus towards more personalised experiences, the fitness industry needs to adapt or face being left behind. A real need for operators within the fitness industry to adopt a digital transformative strategy arises.
As Industry pioneers, it is our responsibility to share the knowledge gained from working alongside well-established operators with those at all stages of growth, supporting and guiding fitness providers on the value of digitally transformative systems.
Not all fat is the same. It is not just the amount that matters, but above all the place where it is located. Skinny fat refers to exactly that: people who appear slim on the outside but have a lot of fat and little muscle mass on the inside. They are also called metabolically obese with normal weight (MONW), are mainly physically inactive and have more fat than healthy normal weight people (over 23 percent in men, over 30 percent in women), especially visceral fat.
Adding a little variety to your workout, trying out what is possible virtually and burning a few calories in the process, or even learning new moves and techniques: virtual and augmented reality games and applications are increasingly finding their way into everyday life - also in sports training. According to ARtillery Intelligence, global sales in the virtual reality market were around 12 billion US dollars in 2022. In 2021, it was still around 8 billion. And the forecast for the coming years continues to point upwards. Reasons enough to take a closer look at the trend.
To effectively motivate gym customers or gym app users to continue exercising, many gym operators and developers create fun features to make exercising more enjoyable. However, the fun factor may not be enough to motivate customers to maintain their efforts. In practice, gamification is increasingly used for this purpose. Designed appropriately, gamification elements can help motivate and retain customers and help them achieve fitness goals.
Around the clock, day in and day out, some 654 muscles work for us so that we can carry out everyday movements or even sporting activities. It is the successful interaction of muscle work and our nervous system that enables us to do what we do. So anyone who has so far reduced muscles to their looks is doing them an injustice! Their inside is a true marvel and makes them the basis for our quality of life.
