Basic-Fit Aims High with Record Club Openings and Ambitious Growth Targets
SHERIDAN, WYOMING – July 30, 2024 – SHERIDAN, WYOMING – July 30, 2024 – Basic-Fit, the renowned low-cost fitness chain, is on a trajectory of unprecedented growth, surpassing four million members and launching a record number of clubs in the first half of 2024. The company's ambitious expansion plans and commitment to sustainability were highlighted by CEO Rene Moos, who reaffirmed the company's target of achieving a 30% return on invested capital (ROIC) for each new club at maturity.
Record-Breaking Expansion and Financial Performance
Basic-Fit's impressive expansion has seen the opening of 135 clubs in the first six months of 2024, bringing the total number of clubs to 1,537. Moos stated, "For each new club, a return on invested capital (ROIC) of at least 30% is expected at maturity." This ambitious goal aligns with the growing trend in the fitness sector, with other major players also aiming for higher ROIC.