DrinkWise and Pernod Ricard Winemakers Elevate Responsible Wine Tasting Experiences Across South Australia
SHERIDAN, WYOMING – July 21, 2024 – SHERIDAN, WYOMING – July 21, 2024 – A new era of responsible wine tasting is unfolding in South Australia,thanks to a groundbreaking initiative spearheaded by DrinkWise and Pernod Ricard Winemakers. The collaborative effort aims to enhance the enjoyment and safety of wine tourism by providing consumers with innovative tools and resources to monitor their alcohol consumption.
"Stay Tasteful While Tasting": A Proactive Approach to Moderation
DrinkWise's "Stay tasteful while tasting" campaign has become a cornerstone of this initiative, distributing over 10,000 interactive scratch cards at Jacob's Creek and St Hugo cellar doors. These unique scratchies offer a visual and tangible way for visitors to track their tasting pours, fostering a greater awareness of standard drink equivalents and encouraging mindful consumption.