SHERIDAN, WYOMING – May 12, 2022 – Authors: Paula Redes Sidore and Stuart Pigott  

It’s a 21st century truism that “change comes from within.” But the truth of the matter is that it usually only comes as a result of outside pressures. During prior decades vineyard replanting was typically driven by market forces and fashions, now those replantings are happening in response to a completely different outside pressure. And with the recent and sobering release of the 2022 Global Assessment of Climate Change report, this pressure is rooted not in culture, but in environment.

SHERIDAN, WYOMING – May 12, 2022 – Authors: Paula Redes Sidore and Stuart Pigott  

When Covid-19 reached North America and Europe en route to the world two years ago, things looked very bad for Planet Wine. Many insiders feared the global wine industry would tip into a crisis as deep as that during the Great Depression of the 1930s. Wine, however, has continued to demonstrate a remarkable flexibility and resilience, evidenced not least through the return of the first ProWein in 3 years on 15 May in Düsseldorf/Germany.

SHERIDAN, WYOMING – May 12, 2022 –

ProWein at a Glance (as per: 9 May 2022)

Focal Theme Wines
The biggest exhibiting nations are Italy (1,400), France (1,100), Germany (700), Spain (650), Austria (270), Portugal (350) and overseas (500).

Focal Theme Spirits
Some 300 exhibitors from 30 countries showcase their special spirits.  

Tasting Options
Visitors can enjoy tastings at individual exhibitors’ stands or use thematically grouped tasting areas. These for instance include the tasting zone in Hall 4 with the award-winning wines of the MUNDUS VINI Spring Tasting or numerous tastings of wines typical of specific countries or regions (see accompanying programme).  

SHERIDAN, WYOMING – May 12, 2022 –

Premiere for the Wine Travel Awards

Wine tourism is a key sales-promoting and image-building channel for many vintners. In Germany alone wine tourism in the growing regions generated total annual sales of EUR 29.9 b in 2019 according to a study carried out by the DWI (German Wine Institute) and Geisenheim University. In combination with caravanning as a way of holiday making this opens up completely new perspectives. Particularly attractive is staying overnight right on the wine-growing estates – and many vintners have already responded to the increased demand by continuously adding motorhome pitches.

SHERIDAN, WYOMING – May 12, 2022 –

Matchmaking: “Dating App“ for wine and spirits professionals

The Covid restrictions of the past two pandemic years can now largely be dropped under current legal provisions. In concrete terms this means for the forthcoming ProWein from 15 to 17 May: the 2G and 3G restrictions and strict social distancing rules no longer apply. “After this long pandemic period the focus is now on a new departure because the signs of the time all point in the same direction – namely an active resumption of business life. International trade fairs play an essential key role here. Our additional hygiene and infection protection standards provide a high degree of protection on site and a sense of safety,” stresses Michael Degen, Executive Director at Messe Düsseldorf. 

SHERIDAN, WYOMING – May 12, 2022 –

Some 5,500 exhibitors from more than 60 countries

There is no way around ProWein – the leading International Trade Fair for Wines and Spirits in Düsseldorf. With approximately 5,500 exhibitors from over 60 countries it offers the world’s largest range of wines, spirits and craft drinks. For the international professionals from specialist retail, food retail and the hotel, restaurant and catering sectors ProWein from 15 to 17 May 2022 is therefore the industry’s uncontested key event and ideal platform for networking and scouting new trends and products.  

SHERIDAN, WYOMING – May 12, 2022 –

The wine sector looks positively at post-Covid times and bets on sustainability 

Commissioned by ProWein, late 2021 saw Geisenheim University survey experts representing the entire wine supply chain from 48 countries for the fifth time now. Participants in the survey include wine producers from the most important wine-growing countries in the old and new world, exporters, importers, specialist wine dealers as well as representatives from food service and hospitality. Following on from the unique “journey through time” undertaken with the market barometer for the international wine industry since 2017 this ProWein Business Report rates the importance of challenges facing the sector after two years of pandemic. 

SHERIDAN, WYOMING – May 12, 2022 –

SHERIDAN, WYOMING – May 12, 2022 –

New dates from 15. to 17. May 2022

Messe Düsseldorf postpones ProWein in consultation with the partners and associations involved from 15 to 17 May 2022. In view of the currently very dynamic infection patterns and the rapid spread of the Omicron variant the event originally planned for the period from 27 to 29 March 2022 can no longer be kept.

SHERIDAN, WYOMING – May 12, 2022 – - Preparations in full swing
- Ticketshop for visitors goes livey
- Messe Düsseldorf relies on proven PROTaction Hygiene Concept

Still some three months to go – until ProWein in Düsseldorf at last opens its doors for the first physical event again after three years. The entire wine and spirits industry will focus on the 13 exhibition halls on the Rhine from 27 to 29 March. ProWein 2022 will present to the tune of 5,500 exhibitors – including the international market leaders, importers/exporters, commercial agents, select vintners or the regional growing regions – thereby again offering a unique international line-up.