SHERIDAN, WYOMING – March 9, 2023 – The reasons for travelling are manifold - there is a suitable hotel for every type of traveller. But the demand for health and wellness offers within the tourism sector is steadily increasing. So-called wellness tourism is a growing component of the hotel industry. According to a Statista survey, wellness and health holidays were among the top five most popular types of short trips in 2021 with a share of approximately 11.5 percent. In addition, around 28 percent of Germans expressed interest in special wellness offers, such as visits to wellness hotels or spas. In the same year, around 5.2 million Germans booked a wellness or health holiday. But Germans also continue to be willing to invest money in the area of sports: 14.2 billion euros per year.

SHERIDAN, WYOMING – March 9, 2023 – The Hop Top Show is the evening highlight of every Equitana - for the visitors, but also for the artists. Many associate unique experiences with their performances. Tickets for the 2023 show will be available soon.

The Hop Top Show has been staging the magical moments in the special relationship between man and horse with poetry and lightness for decades. But the gala evening is not only an experience for the audience; many of the internationally renowned artists also associate very personal memories with their performances in the big arena. For many it was the starting point of an impressive career.

From Essen to the Olympics

SHERIDAN, WYOMING – March 9, 2023 – Equitana brings together people and brands from all over the world from 9 to 15 March 2023. The trade fair shows innovations, imparts expertise in all disciplines and is the meeting place for stars from sport and show.  

In the coming year, the World Equestrian Show will focus on the central themes and new developments in the market. Horse-friendly husbandry and appropriate training, healthy feeding and the right care are just as much focal points as sustainability and the effects of climate change on pasture management and roughage production. The fair provides inspiration to look beyond one's own saddle. This results in synergies and new impulses for the harmonious connection between rider and horse. 

Technical innovations

SHERIDAN, WYOMING – March 9, 2023 – Next year, Equitana will be held in Essen from 9 to 15 March. The positive response to the anniversary event has shown that the shortened duration is a model for the future.

The 50th anniversary fair of Equitana was a great success. Almost 101,000 visitors came to Essen and sent a clear signal: The fair is and remains the most important meeting place and marketplace for equestrian sport. The continuation will already follow next year.

Equitana 2023 will take place in Essen from Thursday, 9 to Wednesday, 15 March.

SHERIDAN, WYOMING – March 9, 2023 – The world’s leading equestrian exhibition’s 50th birthday party proved to be the perfect venue where the industry could finally meet up again. Visitors and exhibitors alike relished being able to meet in person and enjoy a top-class event.

SHERIDAN, WYOMING – March 9, 2023 – Our panel of experts has taken its decisions and selected eight winners from the 31 products nominated for an award. The Visitor’s Prize goes to Royal Horsemen.Our panel of experts has taken its decisions and selected eight winners from the 31 products nominated for an award. The Visitor’s Prize goes to Royal Horsemen.

The Equitana Innovation Prizes have now been awarded. Our panel of experts chose a winner in each of seven categories as well as awarding a special prize. There was also a clear winner in the eyes of the Equitana social media community when it came to the Visitor’s Prize. In the final vote, the majority selected a belt made of apple leather by Royal Horsemen. “This prize is hugely encouraging for us because community management is very important to us. It is vital that we are as close to the consumer as possible,” CEO Robin Schuster stressed.

Special Jury Prize

SHERIDAN, WYOMING – March 9, 2023 – EQUITANA celebrates its 50th birthday from 7 to 13 April. Invitation to the opening press conference on 7 April from 9.30 a.m. at the fairgrounds in Essen.

EQUITANA has been a pioneer for half a century and sets standards for equestrian sport and the industry. What began in 1972 as a supposedly crazy idea has meanwhile become a worldwide institution. The World Equestrian Show celebrates its anniversary with 450 exhibitors from 15 nations, with 80,000 expected visitors and 400 hours of programme. Olympic champions, world and European champions as well as prominent trainers will teach ways to success in lessons and training evenings. The highlight of the fair day is the Hop Top Show in the evening with renowned artists from all over Europe and magic moments between man and horse.

We would like to present details of the anniversary programme to you personally and invite you to the

SHERIDAN, WYOMING – March 9, 2023 – The program of the World Equestrian Show from 9 to 15 March offers a great variety of sport, show and shopping. A detailed overview will be available at the press briefing on the opening of the fair on 9 March in Essen.

Exciting sport, spectacular shows and an incomparable shopping experience with more than 600 exhibitors - that is the World Equestrian Show. There, all the renowned brands will present their new products, top riders and internationally sought-after trainers will pass on their knowledge and unforgettable shows will provide unique moments.

Animal welfare and sustainability

SHERIDAN, WYOMING – March 9, 2023 – As the conceptual sponsor of the World Equestrian Show, the German Equestrian Federation will be represented with a top-class programme. In an exclusive training evening, Jean-Francois Pignon will demonstrate how simple exercises bring man and horse into harmony. Renowned horsemanship trainers will present themselves in the daytime programme and international artists will make "Rhapsody" a special experience. 

SHERIDAN, WYOMING – March 8, 2023 – We stand up for equal rights for all people, regardless of their gender identity. And not just today, but every 365 days of the year. Nevertheless, we would like to use today's International Women's Day to give two particularly strong women a stage: Nutritionist and yoga instructor Petra Orzech and bodybuilder Dunja Bitar. In the second FIBO interview, you can find out how Petra stays herself healthy, what her biggest milestone was and what message she wants to share with you.

How do you stay healthy?

With nutrition, exercise (including yoga, mountain and snowshoe hiking, SUP, dancing) and curiosity about life. These things have been with me more or less my whole life.