September 03, 2026 – SINGAPORE -- Travelers are increasingly building vacations around physical activity, with Trip.com Group reporting a nearly 40% increase in active travel booking GMV over the past year.
Bookings for active experiences are doubling in several markets
South Korea saw bookings rise 150%, Singapore climbed 104%, and Thailand more than tripled with 200% growth. Germany posted the sharpest European increase at over 600%, while the United Kingdom grew by more than 100%.
Searches for sports experiences are climbing across continents
Global searches for active sports experiences grew over 30% year on year. Singapore led with an 80% jump, followed by Malaysia at 65% and the UK at 50%. France, Italy, Germany, and Spain each recorded triple-digit search growth.
Diving tops the list of booked activities worldwide
Diving ranks as the most-booked sporting experience globally, ahead of ziplining, paragliding, skydiving, and cycling. Diving leads in South Korea, Malaysia, Germany, Spain, Italy, and France, while skydiving is the top pick in Hong Kong, Taiwan, and Thailand. Japanese travelers favor cycling above other activities.
Five destinations dominate the active travel map
Thailand, China, Australia, New Zealand, and Malaysia appear repeatedly among top destinations for cycling, climbing, swimming, water sports, and adventure activities. Thailand ranks as the leading diving destination and also features among top picks for cycling, water sports, and adventure travel. Australia stands out for cycling, rock climbing, surfing, kayaking, paragliding, and skydiving.
Group sizes and social sharing reveal regional travel habits
European travelers typically journey in parties of 1-2 people, suggesting solo trips or couples' getaways, while Asia-Pacific travelers average groups of 2-3, reflecting a preference for shared adventures with friends and family.
Active travel posts on Trip.Moments nearly doubled globally, up 99% year on year. Spain saw the sharpest rise in community sharing at 224.9%, followed by the UK (122.2%), Italy (118.9%), China (96.2%), and France (86.9%). Comments on these posts grew twelvefold compared to the previous year, pointing to deeper engagement rather than just more content.