Berlin – September 09, 2026 -- Chinese appliance maker CHiQ showcased a new lineup of AI-powered home devices at IFA Berlin on September 4, including TVs, refrigerators, air conditioners, and combined washer-dryers.
AI features target everyday household routines
The company's RGB MiniLED AI television series includes a built-in sports platform that turns the screen into an interactive hub for home fitness and shared activities. Its air conditioner uses AI-powered radar to detect human presence, tracking user location and habits to dynamically adjust airflow. The refrigerator and laundry-care system rely on smart sensing and monitoring to help users track food freshness and clothing cleanliness.
Grundig, a CHiQ partner, launches its own AI appliance range
On the opening day of IFA, Grundig -- a strategic partner of CHiQ and a premium European appliance brand -- introduced its own new product range covering TVs, refrigerators, washer-dryers, and air conditioners. The launch marks an extension of Grundig's brand and product strategy across European and global markets.
A giant panda mascot brings cultural branding to smart devices
CHiQ has introduced a life-size virtual panda as an interactive AI assistant integrated into its smart TVs and other AI appliances, aiming to give the devices personality while incorporating elements of Chinese culture into daily use.
Ski jumping partnership deepens CHiQ's European presence
CHiQ has also served as the official data partner of the FIS Ski Jumping World Cup, a role the company says has strengthened its ties with European consumers. The brand has worked to reflect the speed and character of winter sports within its product design.
The company describes these moves as part of a broader localization push, extending beyond product launches into sports and cultural partnerships as it expands across European markets.