BenQ

BenQ's New 4K Projectors Make Home Golf Simulators Look Real

Costa Mesa, Calif. – October 01, 2026 -- BenQ has launched two new projectors built specifically for golf simulators, the AK900ST priced at $5,999 and the AK800ST priced at $3,999, both set to go on sale later this month through BenQ.com and authorized resellers.

True 4K resolution aims to capture every blade of grass

Both models deliver native 4K UHD resolution with up to 6,000 ANSI lumens and 97% Rec. 709 color coverage, four times the pixel count of 1080p projectors. BenQ says this level of detail is necessary because golf simulator images are largely static, making imperfections in grass, sand, and shadow far more noticeable than in fast-moving film scenes. A built-in Golf Mode 2.0 uses frame-based AI processing to adjust color, contrast, and detail specifically for simulated courses.

BenQ Debuts Desk Lighting, Projectors and Mac Accessories at IFA 2026

Berlin – September 08, 2026 -- BenQ used IFA Berlin to unveil new desk lighting, home projectors, purpose-built monitors and a new accessory brand aimed at Mac and PC users who spend long hours at a screen.

German monitor sales climbed 6.7% in 2025, fueling BenQ's expansion

Nearly 3.4 million monitors sold in the German consumer market last year, according to figures cited by BenQ, up 6.7% from the prior year. The company is widening its lineup across workplace lighting, entertainment projection and desktop accessories in response. "For BenQ, IFA is more than just a product showcase. It is an important platform for demonstrating our innovation and long-term commitment to the European market," said Jay Wu, President of BenQ Europe.