Berlin – September 08, 2026 -- BenQ used IFA Berlin to unveil new desk lighting, home projectors, purpose-built monitors and a new accessory brand aimed at Mac and PC users who spend long hours at a screen.
German monitor sales climbed 6.7% in 2025, fueling BenQ's expansion
Nearly 3.4 million monitors sold in the German consumer market last year, according to figures cited by BenQ, up 6.7% from the prior year. The company is widening its lineup across workplace lighting, entertainment projection and desktop accessories in response. "For BenQ, IFA is more than just a product showcase. It is an important platform for demonstrating our innovation and long-term commitment to the European market," said Jay Wu, President of BenQ Europe.
The ScreenBar Max targets dual-monitor desks, while the iScreenBar is built exclusively for iMac
BenQ's ScreenBar lighting line adds the ScreenBar Max, designed for broader, balanced illumination across dual-monitor setups, and the iScreenBar, which the company calls the world's first lighting bar built exclusively for iMac users to fit Apple's desktop design.
Three new projectors -- the W4200, TK715i and AK900ST -- bring AI image tuning to home theaters
The trio uses AI-driven image and contrast optimization along with multi-stage de-speckle technology, with flexible installation meant to suit different room layouts for home entertainment.
New monitor lines split by user type instead of one-size-fits-all specs
The RD Series targets engineers and programmers with features for all-day visual comfort during long coding sessions. The MA Series is built for continuous integration with the Mac ecosystem. The MOBIUZ EX321UZ gaming monitor uses BenQ Color Lab's tuning technology to adjust color by Game Art Style -- Fantasy, Realistic or Sci-Fi -- rather than by genre.
INFTYLAB launches as a standalone brand for Apple-focused desk accessories
BenQ introduced INFTYLAB, a new brand for ergonomic desktop accessories built for the Apple ecosystem. Its initial lineup includes the Studio Arm with patented ZeroTune weight adjustment for Apple displays, the M Mouse designed around typical Mac gestures, and the Flow Desk Mat, which integrates cable management into the desk surface.