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Distinctive Assets

La Proue Debuts Coastal Fragrances at Emmys' Giving Suite

Los Angeles – September 11, 2026 -- La Proue, a female-founded luxury fragrance house, will introduce two new Eau de Parfums, Phare 143 and Voilune, backstage at the 78th Emmy Awards Official Giving Suite, produced by Distinctive Assets in support of the Television Academy Foundation.

The exclusive backstage experience will welcome presenters, performers and nominees including Jamie Lee Curtis, Lisa Kudrow, Michelle Pfeiffer, Jean Smart, Zendaya, Quinta Brunson, Keri Russell, Claire Danes, Carey Mulligan, Dakota Fanning and host Mariska Hargitay, making them among the first to experience the brand's scents.

Founder Leighanne Neville built the brand around women who navigate their own path

"I created La Proue as a reminder to stand in your own strength — feminine, grounded and confident," Neville said, adding that debuting the fragrances backstage at the Emmys, among artists who forged their own paths, feels meaningful to the brand's mission.