Ernesta

New York – September 29, 2026 -- Ernesta, a custom rug retailer, has introduced nine new rug styles, including a seven-piece Modern Geometry collection and two additions to its Earth Tones line, all available now at ernesta.com.

Texture, not color, forms the pattern in Modern Geometry

The seven Modern Geometry styles -- Alya, Amos, Claudia, Dawson, Essie, Gemma and Isla -- use high-low pile, weave and construction to build pattern instead of relying on dyed color. Constructions include hand-knotted, hand-tufted and handwoven techniques in wool, jute and cotton, with pile height and pattern scale varying by design.

Chicago – September 11, 2026 -- Ernesta, a custom-sized rug retailer, has opened its 11th showroom in Chicago's Southport Corridor, marking its first Midwest location.

The showroom sits at 3530 N. Southport Ave, Unit C2

The new space is open Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 5 p.m. Visitors can browse wool, natural fiber, and performance-material rugs, with customization options including stair runners, corner shapes, and fireplace cutouts.

The location includes a dedicated consultation lounge for designers

Interior designers can use the space to meet with clients and review samples on-site. Ernesta also offers white-glove delivery and installation as part of the showroom experience.