Gorenje

Garching – September 09, 2026 -- Appliance maker Gorenje has announced a new partnership with handball player Mathias Gidsel, unveiled at IFA 2026. The deal ties the European home appliance brand to one of the sport's top current athletes.

Gidsel brings a trophy case built on Olympic and World titles

Gidsel is a three-time IHF World Handball Player of the Year, an Olympic champion, and a multiple World Championship winner. Gorenje frames the partnership around a shared belief that peak performance and personal success start at home, rather than focusing solely on his on-court achievements.

Gorenje's management links the deal to its brand mission

Janko Stern, a member of the Hisense Europe Management Board, said Gidsel represents discipline and authenticity, and that Gorenje aims to ease daily routines so people have the freedom to focus on what matters most.

Berlin – September 08, 2026 -- Hisense used IFA 2026 to unveil V AIOS, a new operating system designed to link televisions, mobile devices and home appliances into a single AI-driven ecosystem, while also confirming it will remain an official partner of the UEFA European Championship through 2028.

V AIOS turns household devices into an AI ecosystem

V AIOS builds on Hisense's existing VIDAA OS and ConnectLife platforms, aiming to connect TVs, phones and appliances so they respond to household habits rather than requiring manual control. The system uses edge AI to process data locally, with Hisense emphasizing privacy and transparency in how it handles user information.

Paired with a new AI Companion Suite, the platform can suggest recipes based on ingredients on hand and automatically select matching oven settings, adjust laundry programs for different fabric types, or regulate room climate according to individual preferences.