GSD&M

Dallas – October 12, 2026 -- Southwest Airlines is giving Rapid Rewards members a way to turn a cluttered phone screen into free points: upload a screenshot of your homepage notifications and earn between 1,000 and 10,000 points. The offer is part of "Enter Airplane Mode," a new brand campaign aimed at burned-out travelers.

Southwest cites a survey showing 76% of respondents feel burnout

In a Southwest-sponsored survey of more than 2,000 U.S. adults aged 18 to 64, conducted in August 2026, 76% said they are experiencing burnout. Another 68% said a trip is one way to regain control of their time. Sabrina Callahan, Southwest's Chief Digital & Marketing Officer, said the campaign encourages customers to turn their "breaking point" into a "booking point."

Washington – September 15, 2026 -- The U.S. Department of Veterans Affairs (VA) and the Ad Council are rolling out new public service announcements and expanded resources at VA.gov/REACH as part of Buddy Check Week, running Sept. 21-25, 2026, within the ongoing "Don't Wait. Reach Out." campaign.

Suicide remains a leading cause of death among young Veterans.

In 2023, suicide was the second-leading cause of death for Veterans under 45, with 6,398 Veterans losing their lives that year, according to the 2025 National Veteran Suicide Prevention Annual Report.

Refreshed PSAs target Veterans who question if they deserve support.

The updated "You Are a Veteran" PSAs, developed pro bono by creative agency GSD&M, use Veteran-to-Veteran messaging to reinforce that all Veterans, regardless of when, where or why they served, earned access to care and resources. The ads will run nationwide on donated media placements.