Seth Rogen's Houseplant Launches New Reed Diffuser With Droplet
London – September 15, 2026 -- Houseplant, the lifestyle brand co-founded by Seth Rogen, has released The House Scent Reed Diffuser, a new home fragrance made in partnership with British fragrance house Droplet, priced at £40 in the UK and $45 in the US.
The scent originated from Rogen's personal visit to Grasse, France
The fragrance began as a bespoke creation Rogen made himself during a fragrance-making experience in Grasse, France, widely known as the world's fragrance capital. Droplet, founded by siblings Sam and Lucie Beecham, later refined and bottled the scent for retail.
Rogen said the Grasse experience showed him how personal and complex scent-building can be, and that he wanted a fragrance that felt warm, inviting, and a little unexpected for his own home.