Insomnia Cookies' PJ Party Returns Sept. 15 with Free Cookies for Pajama-Clad Fans
Philadelphia – September 16, 2026 -- Guests who show up at any Insomnia Cookies bakery in the U.S. or Canada wearing pajamas on Tuesday, Sept. 15, can score one free Classic cookie, no purchase or Insomnia Rewards membership required.
The offer runs from 8 p.m. until close at most bakeries, with the Dayton, Ohio location celebrating from 6 to 10 p.m. instead. Limited-time and Deluxe cookies are excluded from the deal.
The tradition dates back to 2019 and has grown into a September fixture
Insomnia Cookies first held PJ Party in 2019, and the company declared it National PJ Party Night in 2024. Last year's event gave away approximately 67,000 free cookies across the brand's bakery network.