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Midea Europe GmbH

Midea Unveils R290 Cooling Tech and Award-Winning VitaBreeze at IFA 2026

Berlin -- September 10, 2026 -- Midea used IFA 2026 to showcase a new lineup of heating, ventilation and air conditioning systems built around the natural refrigerant R290, part of what the company calls its 'Green Vision, Blue Future' push.

Midea has sold more than 10 million R290 air conditioners since 2018

R290 carries an ultra-low global warming potential, near-zero CO2 emissions, no PFAS chemicals, and roughly 10% higher energy efficiency than standard refrigerants. Midea says the 10 million-plus units sold since 2018 have cut carbon emissions by about 5.2 million tonnes of CO2 equivalent, a reduction the company compares to the carbon absorption of 6.2 million hectares of Amazon rainforest. A transparent demo unit at the booth let visitors watch the compressor technology operate live.