NEW YORK – September 13, 2026 -- Cole Haan has launched its fall 2026 global brand campaign, "Comfortable Anywhere," starring actors Christian Slater and Jenny Slate, the company announced.
The campaign centers on real, unscripted daily moments
Shot in a day-in-the-life format, the films show Slater preparing for dinner guests and attempting homemade pasta for the first time, while Slate hunts for creative inspiration ahead of a looming deadline. Both actors wear Cole Haan footwear throughout as they navigate the small chaos of everyday life.
"We wanted Comfortable Anywhere to feel real. Not perfectly planned or overly polished," said Krissie Millan, Chief Marketing Officer at Cole Haan. "Christian and Jenny bring a sense of humor to everyday moments that made them perfect for this campaign."
A new sneaker debuts FlexCraft technology for the first time
Both stars wear the GrandPrø FlexCraft sneaker, marking the first time Cole Haan's FlexCraft cushioning technology -- originally built for dress shoes -- has been applied to a sneaker. The design pairs lightweight cushioning with the look of a traditional stacked-leather heel.
Additional fall styles featured in the campaign include the ØriginalGrand SkyWeave Everarc, described as Cole Haan's first performance runner using SkyWeave technology and FeatherFeel cushioning, worn by Slater. Slate wears the GrandPrø Runner 2.0, an ultra-lightweight sneaker built for all-day wear.
The rollout spans digital, retail and influencer channels worldwide
Developed with brand agency Invisible Dynamics, the campaign launched globally on September 9, 2026, across digital platforms, out-of-home advertising, colehaan.com and Cole Haan retail stores. It will be backed by paid social and an influencer and creator program. The featured sneaker styles are part of a wider fall lineup that also includes loafers, boots, handbags and accessories, available at colehaan.com, Cole Haan stores and select wholesale partners globally.
The campaign arrives as Cole Haan approaches its 100th anniversary in 2028.