New York – September 15, 2026 -- Bonobos launched its Fall 2026 campaign today featuring actor Jack Quaid in a new episodic series called "The Weekday Warrior Show," built around the brand's best-selling Weekday Warrior Pant.
Jack Quaid plays a coworker who stays composed through office chaos
Set in a typical office, Quaid's character navigates hallway run-ins, conference room mishaps and unpredictable workplace moments while staying polished throughout. Real Bonobos employees appear alongside him in the series, giving the campaign an insider view of the brand's own team.
"I loved finding the humor in the everyday realities of work," Quaid said, adding that his character shows the confidence that comes from looking and feeling put-together even when the day goes sideways.
The campaign centers on Bonobos' Weekday Warrior Pant
The pant, described by the brand as one of its best-selling styles, blends the look of dress pants with the comfort of chinos. It's made from wrinkle-resistant, stretch cotton and includes a hidden day-of-the-week embroidery detail inside the waistband.
Joe Berean, Chief Marketing Officer of Bonobos, said the pant has long served as a go-to option for men wanting a polished, comfortable look, prompting the brand to build an entire campaign world around it. He said pairing Quaid with Bonobos' own staff added authenticity to the series.
The Fall 2026 collection expands beyond the original pant
New additions include the Weekday Warrior Dress Shirt, Jetsetter Dress Shirt, Everyday Oxford Shirt, Unconstructed Blazer and Knit Blazer, all designed to move from commutes and meetings to after-work plans.
"The Weekday Warrior Show" debuts today across Bonobos' digital and social channels, with additional episodes releasing throughout the season. The featured collection is available now at Bonobos.com and at Bonobos Guideshop locations nationwide.