New York – October 06, 2026 -- Laura Geller Beauty, the makeup brand known for products designed for mature skin, has launched its first fragrance, Tuscan Sun Eau de Toilette, available now on the brand's website in full size, travel size, and duo formats.
The scent opens with Italian lemon and settles into amber and vanilla
Tuscan Sun draws on the brand's longstanding manufacturing ties to Italy. The fragrance opens with bright notes of Italian lemon, moves into creamy florals at the heart, and finishes with a warm base of amber and vanilla, designed to evoke golden hour in Tuscany.
Founder Laura Geller says the perfume took more than a year to develop
Geller and her team spent over a year creating the scent, drawing on her annual travels through Italy and feedback from customer panels. "For years, people have stopped me to ask what perfume I'm wearing," Geller said, adding that she wanted the fragrance to feel as personal as her makeup line.
The bottle's gold cap is modeled after Roman columns
The packaging takes design cues from Italian architecture: the gold-tone cap references classic Roman columns, while the bottle's rounded base was shaped for a comfortable grip, responding to customer requests for more ergonomic packaging across the brand's product line.
Geller said the fragrance is meant to pair with the brand's makeup to help customers feel confident, noting that scent reaches emotions that makeup alone cannot.