San Francisco – September 23, 2026 -- Janie and Jack has launched a 12-look fall capsule curated by British fashion journalist Louise Roe, blending English countryside style with the American childrenswear brand's classic aesthetic. The collection went live in the U.S. on September 14, 2026, and in the UK on September 22, 2026, arriving as the brand expands its UK footprint following its first London store opening in Chelsea.
The edit mixes equestrian and heirloom details
Roe, a mother of two who spent over a decade covering style in the U.S. and UK, drew on her English upbringing and her own daughters' wardrobes to shape the collection. The 12 looks include a heritage plaid jumper, a tiered floral dress, a gingham dress, cable knits and tailored outerwear. Pieces are available in girls' and boys' sizes from newborn to age 12.
The partnership traces back to Roe's own family history with the brand
Roe dressed her first daughter in Janie and Jack after bringing her home from the hospital in Los Angeles. "These are the pieces I'd reach for on a countryside weekend, a family celebration, a first day of school, and then pass down and love all over again," Roe said. Alison Stiefel, Chief Marketing Officer of Janie and Jack, said Roe's British perspective "pairs beautifully with the classic American style at the heart of our brand" as the company grows its London presence.
A New York preview event showcased the collection ahead of launch
Janie and Jack and Roe hosted a preview at the Crosby Street Hotel in New York on September 19, featuring an English garden-inspired backdrop, all 12 looks on young models, a live youth ensemble performance and family activities for media, creators and brand guests.