Las Vegas – September 24, 2026 -- Lucy Goods, Inc. has launched LUCY REVIVE, a chewing gum the company calls the first non-stimulant energy product, available now direct-to-consumer at lucy.co and on Amazon.
The gum skips caffeine entirely, targeting cellular energy instead of blocking fatigue signals
Unlike coffee, energy drinks, or energy shots, which work by masking tiredness, LUCY REVIVE uses a blend of micronutrients and nootropics designed to support the body's own energy production. It contains no caffeine and no nicotine. The company says users can take up to six pieces a day, spaced throughout as needed, and that it is meant to complement -- not replace -- a morning coffee.
It launches in a single flavor, made by a traditional American gum manufacturer
LUCY REVIVE debuts in Mint. The product is manufactured using a conventional gum-making process rather than a compressed tablet format, produced by one of the oldest chewing gum makers in the United States, based in upstate New York.
It marks Lucy Goods' first product outside nicotine
Lucy Goods was originally founded as a tobacco-free nicotine company, built by founders with Harvard and Caltech backgrounds who took a research-first approach to product development. REVIVE applies that same model to a category outside nicotine, with each ingredient selected for a specific, studied role in focus or cellular energy.
"Every energy product before this one works the same way: block the tired signal and hope the crash doesn't come back for it,